Google Display Ads is a powerful platform that allows businesses to reach their target audience on millions of websites and apps. There are two main ad formats that can be used in a Google Display Ads campaign: responsive display ads and uploaded ads.

Responsive Display Ads

Responsive display ads are a type of ad that automatically adjust to fit the available space on a website or app. They are made up of a variety of elements, such as headlines, images, and text, and Google will automatically combine these elements in the most effective way for each ad placement.

Uploaded Ads

Uploaded ads are a type of ad that businesses create and upload to Google. They can be any size or format, and businesses have more control over the look and feel of their uploaded ads.

Which Ad Format is Right for You?

The best ad format for you will depend on your specific needs and goals. If you want to reach a large audience and you’re not sure what kind of ad will work best, then responsive display ads are a good option. If you want more control over the look and feel of your ads, then uploaded ads are a good option.

Both responsive display ads and uploaded ads can be effective ways to reach your target audience on Google Display Ads. The best way to decide which ad format is right for you is to experiment with both and see which one performs better.