[Becoming a Successful YouTuber] Develop your channel’s goals and content

There’s a lot of good content, and a ton of terrible content out there. As you create your YouTube channel, keep in mind that developing your content is fun, but it’s also a job. Here, you’re defining your channel’s voice and your content should align with it. Even if it’s just you and your camera, you’re building your brand’s personality. The easiest way to develop your channel is to be yourself. But what if you’re not particularly interesting even though the content you’re producing is? Well, then there’s nothing wrong with being a little “extra” to add some pep to your videos.

Decide your content

You’ll need to decide what type of content you will be offering up on your channel. The range is huge, from how-to videos, to humor, to reviews. Once you choose that, backtrack to see how you can make the videos unique using your brand’s personality. Depending on your channel’s content and niche, you want to make sure you give yourself some extra room to cover trending topics in your industry. If some big news breaks out or there’s a subject you know others with similar channels are talking about, don’t hesitate to ride the wave and upload YouTube videos on that topic. It’s important to stay relevant. Even if you’re covering the same topics as others, it gives you an opportunity to add your valuable input on a subject.

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